Mumbai, May 19: South Indian Bank has launched an outdoor metro branding campaign in collaboration with Mumbai Metro, to reinforce its focus on strengthening brand visibility and deepening customer connect across one of the country’s most dynamic urban markets.
Covering a 35-kilometre stretch with 30 stations, the campaign prominently showcases the Bank’s branding across key transit corridors connecting Gundavali to Dahisar to Kashi Gaon, and Dahisar to Andheri West. The metro lines collectively cater to over 1 crore commuters every month, completing approximately 14 to 16 trips daily.
The initiative was officially flagged off by Mr. Dolphy Jose, Executive Director, and Mr. Sony A, CGM & Chief Information Officer, in the presence of Mr. Abhilash P, DGM & Regional Head – Mumbai, and Mr. Ramesh K P, DGM & Head Marketing.
Speaking on the initiative, Mr. Dolphy Jose, Executive Director, South Indian Bank, said: “Mumbai is one of the country’s most dynamic and influential financial markets, and this campaign reflects our commitment to building stronger brand connect with customers in the city. Through this metro branding initiative, we aim to enhance visibility, improve recall, and engage with millions of commuters in a meaningful and impactful manner.”
In connection with the metro branding campaign, Bank has also launched a social media engagement activity inviting the public to click pictures of the South Indian Bank-branded metro train and share them on their social media platforms by tagging the Bank. Participants will get an opportunity to win attractive prizes through the campaign.
This metro branding initiative marks another step in South Indian Bank’s efforts to strengthen its footprint across key urban markets.