India Apr 14: Aditya Birla Capital Limited (“ABCL”), one of India’s leading diversified financial services companies, has introduced ‘LeadHerShip’, a women-to-women mentorship and incubation initiative under its flagship fintech engagement platform, InFiniTe. The program is aimed to support and empower early-stage women entrepreneurs within financial services and fintech ecosystem by enabling access, accelerating capability building, and creating sustainable opportunities to scale.
Over the past decade, India has witnessed steady growth in women entering leadership pipelines, alongside a notable rise in women-led start-ups. However, despite this progress, women’s representation in leadership, particularly within the BFSI sector remains limited. LeadHerShip aims to address this gap through a structured ecosystem that pairs women founders with senior women leaders across Aditya Birla Capital businesses for a focused three-month mentoring journey.
These one-on-one leadership engagements are designed to help participating start-ups refine strategic priorities, solve real-world business challenges, and build scalable, market-ready solutions. At the same time, the initiative provides Aditya Birla Capital with early visibility into emerging trends and innovation-led business models in financial services.
The initiative builds on ABCL’s InFiniTe programme, which follows a ‘problem-to-partner’ approach, connecting internal business challenges with external innovators. Anchored in the pillars of Innovate, Incubate, and Invest, InFiniTe has so far engaged over 200 fintech and implemented around 60 proof-of-concepts across digital lending, customer experience, data analytics, and risk management. LeadHerShip deepens the Incubate pillar, with a sharper focus on inclusive innovation and women‑led enterprises.
Speaking on the occasion, Ms. Vishakha Mulye, Managing Director & Chief Executive Officer, Aditya Birla Capital Limited, said, “LeadHerShip reflects our commitment to building a more inclusive, future-ready and innovation-led ecosystem at Aditya Birla Capital. As we evolve our InFiniTe platform from innovating with start-ups to actively incubating them, this initiative creates a unique opportunity for our women leaders to mentor and partner with women entrepreneurs at an early stage of their journey. By bringing together leadership experience and entrepreneurial ambition, LeadHerShip aims to enable a powerful exchange of ideas, accelerate innovation, and help shape the next generation of women leaders in financial services.”
The programme is being implemented in collaboration with B‑Fair Labs, which will support the programme design, track progress, and measure outcomes to ensure a structured, impact‑led incubation journey.
Through LeadHerShip, Aditya Birla Capital continues to further its broader vision of fostering innovation, deepening start‑up partnerships, and enabling leadership support for women entrepreneurs to scale and succeed.
