Mumbai, Sep 18: Fashion creator and body-confidence advocate Sakshi Sindwani is the face of NYKD by Nykaa with its new SkinSoft Collection, marking another chapter in a relationship with the brand that began during the pandemic.
Sakshi’s association with NYKD has grown alongside the brand. What began when NYKD was still a small, three-member team evolved into creating content together, organically wearing the brand and becoming closely associated with what it stood for. Nearly three years after first being the face of one of the brand’s campaigns, Sakshi is now the face of NYKD, bringing the relationship full circle.
Over the years, Sakshi has become one of the creators most naturally associated with NYKD. Her approach to fashion, body confidence and representation has closely reflected the conversations the brand has been building around Indian bodies, curves, different shapes and everyday comfort.
The partnership comes at a time when NYKD by Nykaa is taking its skincare conversation beyond the products traditionally associated with beauty with the launch of its SkinSoft Collection. Built around the idea of “skincare from the first layer,” the collection brings attention to what stays closest to the body every day, connecting intimate wear, comfort and skin-conscious care.
For Sakshi, the collaboration feels particularly relevant given how closely the brand’s philosophy aligns with conversations she has championed throughout her journey. From celebrating different body types to making people feel comfortable and confident in what they wear, the partnership brings together two perspectives that have naturally found common ground.
Speaking about the association, Sakshi Sindwani said:
“My association with NYKD has been such an organic journey. I started working with them during the pandemic, when they were a three-person team, and to now be the face of the brand with SkinSoft feels incredibly special.”
With SkinSoft, NYKD is opening up a larger conversation around body care and the importance of thinking beyond just facial skincare. The collection encourages consumers to consider care from the very first layer, including what they wear against their skin every day. For Sakshi, this is a natural extension of a conversation she has championed for years — feeling comfortable in your own skin and embracing your body without fitting into a particular mould.
