RCM’s Rupantaran Yatra Arrives in Hyderabad to Promote Service, Health, and Life Values

RCM’S Rupantaran Yatra to reach Hyderabad, promoting service attitude, health awareness and life values

New Delhi,6th October 2025: RCM, India’s leading direct selling company, is bringing its Rupantaran Yatra to Hyderabad, Telangana, on October 10, as part of its 25th anniversary celebrations. This transformative journey aims to open new livelihood opportunities and foster greater self-reliance among local communities while highlighting inspiring stories of women entrepreneurs, youth leaders, and community changemakers.

The 100-day, 17,000 km nationwide Yatra will cover 75 cities and host 25 grand celebrations, spreading the core message of Swasthya (Health), Sewa (Service), and Sanskar (Values). This campaign reinforces RCM’s philosophy as more than just a direct selling company it is a people-centric, values-driven movement.

Hyderabad residents will have the opportunity to explore RCM’s diverse product portfolio, discover unique business prospects, and witness firsthand the impact of this people-powered movement transforming lives across Bharat. Since 2000, RCM has empowered thousands including housewives, retired professionals, youth, and individuals overcoming challenges to achieve holistic success and dignity.

The grand event in Hyderabad will be held at Exhibition Society Grounds, Patel Nagar, Nampally, featuring a program divided into two parts: health and service activities in the morning, followed by cultural performances and celebrations in the evening.

The Rupantaran Fair (Mela) will showcase interactive booths including a Health Zone (Nutricharge and Gamma products) and the KeySoul Pavilion (women’s apparel and footwear). A Food Court will offer healthy dishes from RCM’s Swechha and Good Dot brands. A special blood donation camp will encourage attendees to give the gift of life, reinforcing the event’s themes of service, health, and values.

A key highlight will be the launch of Mansa Vacha Karmana Ek Karmyogi Ki Jeevani, a book about RCM founder Tilokchand Chhabra’s journey as a karma yogi and his guiding principles.

Managing Director Saurabh Chhabra said, “The Rupantaran Yatra celebrates 25 years of RCM and honors the spirit of transformation among our associate buyers who have become self-reliant, financially independent, and holistically successful.”

Managing Director Priyanka Agarwal added, “Rupantaran Yatra is a movement of empowerment. When women lead with strength and vision, they transform the destiny of the nation.”

CEO Manoj Kumar emphasized, “RCM’s products, from FMCG to fashion, are proudly Made in India. Through Rupantaran Yatra, we aim to empower millions and contribute to a healthier Bharat.”

Since starting with a single textile product in 2000, RCM has grown into a Rs 2,400 crore enterprise with over 400 products and 2 million active Associate Buyers. Its distribution network spans over 10,000 retail stores. Importantly, RCM has achieved this growth without venture capital or external funding, reflecting strong associate buyer support and consumer trust.

A standout feature is RCM’s commitment to health-conscious products—using rice bran oil instead of palm oil, which contains Gamma Oryzanol, a natural antioxidant known to reduce high cholesterol.