Aug 21: Global luxury beauty brand Sulwhasoo, the pioneer of luxury Korean skincare rooted in over six decades of Ginseng Science, unveils its newest brightening collection, Lumiwise, designed to redefine radiant skin through the perfect harmony of heritage and innovation.
Created to address dullness, uneven skin tone, and age-induced pigmentation, the Lumiwise range harnesses Sulwhasoo's proprietary GINSENG ECTOIN™ technology alongside Niacinamide to deliver a holistic brightening ritual that enhances skin clarity while strengthening the skin's natural resilience.
Leading the collection is the Lumiwise Brightening Ampoule Serum, the hero of the Lumiwise range and an advanced brightening solution formulated with Sulwhasoo's proprietary GINSENG ECTOIN™ and Niacinamide. The serum delivers a dual-defense brightening solution that helps reduce visible dark spots while targeting ageing-induced melanin overproduction for a clearer, more luminous complexion.
GINSENG ECTOIN™, a unique complex combining Sulwhasoo's Ginseng polysaccharides and Ectoin, deeply hydrates, soothes the skin, strengthens the skin barrier, and improves elasticity, creating the ideal environment for Niacinamide to perform at its best. Through this powerful synergy, skin radiant clarity is enhanced up to 4.17 times compared to Niacinamide alone, revealing visibly brighter, more even-toned skin.
Clinical testing confirmed the efficacy of the formula across multiple skin tone indicators. Results demonstrated a 100% improvement in overall skin tone brightness, 96% improvement in the appearance of external dark spots, and 100% improvement in pigmentation appearance, supporting a visibly clearer and more luminous complexion.
The luxurious Silk Cashmere Formula melts effortlessly into the skin, delivering long-lasting hydration without stickiness. 99% of users agreed that the formula absorbs seamlessly and feels lightweight on the skin, while 100% noticed an instant brightening effect immediately after application.
Complementing the hero serum is the complete Lumiwise Brightening Collection, featuring the Lumiwise Brightening Essence Water, Lumiwise Brightening Emulsion, and Lumiwise Discoloration Corrector. Together, the collection offers a comprehensive brightening ritual that hydrates, strengthens the skin barrier, and helps reveal visibly radiant, healthy-looking skin.
The Sulwhasoo Lumiwise Collection will be available in India on Nykaa, Tira, Sephora and includes:
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Lumiwise Brightening Ampoule Serum 30ml
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Lumiwise Brightening Essence Water 150ml
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Lumiwise Brightening Emulsion 125ml
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Lumiwise Discoloration Corrector 30ml
Discover the complete Lumiwise Brightening Collection by Sulwhasoo and experience the next generation of radiant clarity, where the power of Ginseng Science meets advanced brightening innovation to reveal healthy, luminous skin with every step.
