'It's About Time' celebrates slow travel, soulful discovery and nature-immersive escapes designed to restore what everyday life takes away.
Bangkok, Thailand | Aug 20 – With so many demands on our time, S Hotels & Resorts is inviting travellers to reclaim that most precious of commodities, whether they’re burned out and ready for an end-of-year reset or simply looking to recharge before the festive season. The hospitality group’s ‘It’s About Time’ campaign serves as a tropical off-switch for the tired mind.
A lifestyle brand known for its soulful hospitality, SAii Hotels & Resorts brings its new campaign to life across its entire portfolio in Thailand and the Maldives, from the castaway allure of Phi Phi and Phuket’s family-friendly escapes to the adults-only hideaway of Koh Samui and the barefoot ease of the Maldives.
The campaign’s themes capture the elements that turn a simple getaway into time genuinely well spent. Time for Adventure invites holidaymakers to step away from the clock and dive into kayaking through hidden mangrove forests in the Andaman or exploring technicolour reefs in the Indian Ocean. For gentler sun-drenched pursuits, Time for Nature revolves around long beachside lunches and sunsets without the crowds. Time for Yourself is the luxury of doing only what your heart desires, from disappearing into the spa to dedicating an entire afternoon to poolside reading. Meanwhile, authentic local cuisines and freshly caught seafoodtake centre stage with Time for Flavours, just as Time Together brings everyone closer over shared sunsets, family adventures or a friendly game of padel tennis or lively afternoons at SunRay Social & Swim Club.
Finally, Time to Exhale is Santiburi Koh Samui’s exclusive expression of the campaign. As guests step into the 23-acre sanctuary of tropical foliage and lotus ponds, any vestiges of today’s ‘do more’ travel culture fall away, giving them explicit permission to do less. Exhale into Stillness with peaceful moments on Mae Nam Beach, Exhale into Nature amid ancient coconut trees and tropical gardens, Exhale into Wellbeing at Santiburi Spa or the newly upgraded Technogym fitness centre, Exhale into Flavours with refined Thai cuisine at Sala Thai Restaurant, and Exhale into Connection through meaningful moments shared with loved ones.
Book early and save up to 30% at SAii Laguna Phuket, SAii Phi Phi Island Village, SAii Koh Samui Villas, SAii Lagoon Maldives and Santiburi Koh Samui, making it even easier to embrace the luxury of time with a rewarding island escape. For more information, please visit saiihotels.com/ and santiburisamui.com/