Mumbai, 23rd September 2025: Phoenix Marketcity Mumbai, the city’s ultimate lifestyle destination, continues to set the benchmark for immersive shopping, dining, and entertainment experiences. From a child’s day out to an indulgent family shopping spree, from high-octane gaming to world-class concerts, the mall offers something for every age, mood, and occasion making it the definitive “mall for all” in Mumbai.
Adding to its ever-evolving portfolio, the centre welcomes a line-up of coveted brands spanning fashion, footwear, jewellery, and dining, each enhancing its promise of blending global trends with local sensibilities. Recent and upcoming openings include You Mee, Freakins, Kalyan Jewellers, Birkenstock, Marks & Spencer, R&B Fashion, The Sunglass Atelier, Popeyes, and The Bear House further diversifying the mall’s experiential offerings.
New Brand Launches:
- You Mee: Opened on July 13, this Pan-Asian dining concept enriches the mall’s premium F&B portfolio with sushi, ramen, and donburi, presented in a vibrant, youth-friendly setting designed to resonate with the urban millennial and Gen Z diner.
- Marks & Spencer: Reopened on July 24 after a major renovation, the British retail giant unveiled its refreshed India strategy with elevated essentials and trans-seasonal staples, reinforcing its value-led premium positioning.
- Kalyan Jewellers: Opened on July 27, the heritage brand strengthens the mall’s jewellery portfolio with a curated mix of bridal, traditional, and contemporary designs catering to both luxury seekers and occasion-led shoppers.
- Kushal’s: Opened on July 30, Kushal’s enhances the mall’s jewellery collection with its distinguished range of fashion jewellery. Known for its unique designs, the brand offers a curated selection of traditional and contemporary pieces perfect for both casual and festive occasions.
- Birkenstock: Opened on August 1, the German footwear leader adds a global wellness-fashion dimension to the retail mix, tapping into the growing health-conscious, style-aware consumer base.
- Popeyes: Opened on August 6, this internationally acclaimed restaurant brand launched its first store in Mumbai, bringing its signature Louisiana-style fried chicken to the city in a full-service format. The opening further expands the mall’s appeal within the fast-growing casual dining segment.
- The Sunglass Atelier: Opened on August 10, the luxury eyewear boutique offers an exclusive curation of high-end sunglasses from leading global and Indian designers, elevating the premium accessories segment.
- Allen Solly: Opened on August 12, the renowned apparel brand enhances the mall’s fashion mix with its contemporary workwear and casual wear offerings.
- Fun N Ride: Opened on August 14, this family entertainment zone adds a leisure and recreation dimension to the mall, offering engaging experiences for kids and families.
- R&B Fashion: Opened on August 14, the Dubai-based fashion retailer enriches the mall’s family-focused offering with affordable yet trend-driven apparel, footwear, and accessories.
- Freakins: Launched on August 15, this Mumbai-based denim wear brand chose Phoenix Marketcity Mumbai for its first-ever store in any mall in India, cementing the centre’s reputation as the preferred launchpad for disruptive homegrown labels. Known for embracing boldness and comfort, Freakins has been redefining denim since 2021 with its mantra, “Embrace the Unconventional.” Offering over 35 categories and 800+ designs, the brand delivers a constant rotation of Gen Z-inspired styles, crafted for contemporary fashion sensibilities with uncompromising comfort.
- LoveChild by Masaba: Opened on August 16, the celebrity designer’s beauty and skincare brand makes its mall debut, offering cruelty-free, inclusive, and trend-driven products tailored to modern Indian consumers.
- Zigly: Opened on August 16, this full-stack pet care brand offers a wide range of pet products and accessories, adding a unique lifestyle element to the retail mix.
- Uni Seoul: Opened on August 16, this Korean-inspired lifestyle brand brings Seoul’s trendy accessories and culture to Mumbai’s fashion-forward youth.
- Hidesign: Reopened on August 21, India’s leading leather goods brand re-opened after renovation, expanding the mall’s premium accessories portfolio with its signature handcrafted bags and wallets.
- The Bear House: Opened on August 22, this contemporary menswear label, known for its premium yet accessible fashion, makes its entry into Phoenix Marketcity Mumbai.
- Gargi: Opened on August 26, this ethnic jewellery brand brings modern yet tradition-rooted designs, expanding the mall’s accessories range for festive and everyday wear.
- Street Food by Punjab Grill: Celebrating India’s street food culture with gourmet flair, this vibrant casual dining concept will soon re-open at the food court, broadening the mall’s F&B experiences.
These openings are strategically aligned with seasonal demand cycles, ensuring that Phoenix Marketcity Mumbai remains a high-frequency destination for both planned and impulse visits.
“Phoenix Marketcity Mumbai is committed to being a premium lifestyle destination. We’re curating top global and Indian brands, creating experiences that reflect evolving aspirations, and ensuring the mall remains inclusive and valuable for both customers and partners,” said Vikas Shetty, Senior Vice President – Leasing & Retail Director.