India, 8th october 2025: This festive season, GAP redefines festive dressing with a collection that seamlessly blends fashion and cultural storytelling.
GAP has partnered with celebrated illustrator Srishti Guptaroy, whose bold, graphic style and joyful use of colour have made her one of India’s most exciting creative voices. The campaign also spotlights local creators Vihaan Samat and Aashna Hegde, who use the collection as a canvas for self-expression. Their unique style highlights how Gap icons can be styled for the festive season, blending modern creativity with cultural celebration.
The GAP Festive collection introduces a versatile wardrobe of rich jewel tones like tuscan red, wispy mauve, and greenish grey, paired with grounding neutrals such as true black, off-white, and chino. Luxe fabrications—cords, satin, knits, and denim add depth and texture, while versatile outerwear in burgundy, navy, and indigo provides layering essentials. Designed for both womenswear and menswear, the collection brings together refined tailoring, contemporary silhouettes, and elevated basics that resonate with the festive spirit while remaining effortlessly stylish. From statement cords and satins to everyday denim washes, each piece is crafted to mix and match, giving the wearer freedom to style for celebration, comfort, or understated chic.
The result is a collection that feels festive yet understated, delivering style without compromising on GAP’s hallmark comfort, designed to transition seamlessly from intimate family gatherings to festive soirées.
At the heart of the festive campaign is a striking artwork designed by Srishti Guptaroy, a bold visual symphony of colour, pattern, and cultural symbolism. The illustration reimagines festivity through a contemporary lens: a central rangoli-inspired mandala radiates in jewel tones, surrounded by festive icons like diyas, crackers, floral motifs, and fireworks. Playful human figures in classic GAP logo sweatshirts anchor the artwork, bridging modern global fashion with traditional Indian celebration. Each detail, from stylized diya flames to geometric fireworks, celebrates togetherness, light, and joy, while the layered graphics echo GAP’s timeless yet fresh identity.
Speaking about the collaboration, Srishti Guptaroy shared: “For me, Diwali has always been about light, joy, and homecoming. With this collaboration, I wanted to capture that festive energy through bold colours, playful motifs, and modern compositions that still feel rooted in tradition. Working with GAP gave me the opportunity to merge cultural nostalgia with a contemporary, global design language, creating visuals that celebrate both heritage and modernity.”
Reliance Group CMO, Gayatri Yadav, added: “With this collaboration, GAP strengthens its identity in India as not just a global fashion brand, but one that celebrates cultural heritage while embracing modern creativity. The festive collection is about more than just clothing; it is about connecting with people’s emotions, traditions, and celebrations. By uniting GAP’s timeless design language with Srishti Guptaroy’s vibrant artistic vision, this collaboration creates a festive experience that is both aspirational and accessible, while remaining deeply rooted in cultural storytelling.”
With this collaboration, GAP invites consumers to step into a world where fashion and art unite timeless, festive, and undeniably GAP.