Mumbai, July 29: Dence, the skincare-forward body care brand co-founded by Zen Nanavati, has announced the launch of its new range of skincare-inspired soaps. The collection includes the De Tan Bar, Nourishing Bar, Odour Control Bar, and Acne Clarifying Bar, each developed to go beyond everyday cleansing and offer targeted skin benefits.
While skincare has seen significant innovation over the years, body care has remained relatively unchanged. Recognising this gap, Dence was created with the belief that body care should care for the skin just as much as facial skincare does. The new soap range reflects this philosophy by combining skincare-inspired ingredients with formulations designed specifically for Indian skin, climate and everyday bathing habits.
Developed after months of research and consumer testing, the soaps are pH-balanced to help support the skin barrier while delivering an effective cleansing experience. The range focuses on common concerns such as tanning, dryness, body odour and acne, making it easier for consumers to choose products based on their skin's needs rather than settling for one-size-fits-all soaps.
The launch builds on Dence's growing portfolio of body care products, which already includes its body wash range. Together, the products reflect the brand's vision of bringing more innovation, science and thoughtful product development to an everyday category that has long been overlooked.
Speaking on the launch, Zen Nanavati, Co-founder of Dence, said: "When we started building Dence, we asked ourselves a simple question: if people today invest so much in skincare, why is body care still limited to products that simply cleanse? Soap is the most widely used body care product in India, yet it has seen very little innovation. With our new pH 5.5 syndet bars, we wanted to bring skincare-inspired formulations into an everyday essential. Whether it's body acne, body odour, dryness or tanning, we've created soaps that not only cleanse but also care for the skin, while delivering a fragrance people genuinely enjoy using every day."
Since its launch earlier this year, Dence has expanded its presence through its direct-to-consumer platform, leading online marketplaces and premium retail stores across multiple cities in India. The launch of the new soap range marks another step in the brand's mission to make skincare-inspired body care more accessible to Indian consumers.
