Jaipur, Mar 28 : In recent years, contemporary menswear has begun to move beyond strict minimalism. While clean tailoring and restrained palettes continue to define modern wardrobes, designers are increasingly exploring the role of craft within men’s clothing. Subtle embroidery, textured surfaces, and artisanal detailing are gradually becoming part of a new design language that blends heritage techniques with modern silhouettes.
This shift reflects a broader change in fashion where craftsmanship is gaining renewed appreciation. Today’s consumers are not only interested in how a garment looks but also in the story behind how it is made. As a result, traditional craft techniques are finding a natural place in contemporary menswear, adding depth and character to otherwise simple forms.
“Menswear has traditionally leaned toward restraint,” says Chirag Sogani, Founder of Plyene. “What we are seeing now is a more thoughtful integration of craft, where traditional techniques are used in a subtle way to enhance the garment rather than dominate it.”
Reinterpreting Craft for Modern Menswear
India has long been home to a rich textile heritage that includes embroidery traditions, hand stitching methods, and decorative techniques developed over centuries. While many of these crafts have historically appeared in ceremonial garments, designers today are adapting them for modern wardrobes.
Techniques such as Kantha stitching, appliqué work, bead embellishments, and French knot embroidery introduce texture and detail while preserving the refined aesthetic that contemporary menswear demands. When used thoughtfully, these elements elevate a garment without compromising its simplicity.
The key lies in restraint. Rather than creating heavily embellished pieces, designers are focusing on subtle craftsmanship that complements clean silhouettes.
Craft in Plyene’s Spring Collection
This philosophy is reflected in Plyene’s latest collection inspired by the mood of March, a season associated with blooming landscapes and new beginnings. The collection draws on the calm, bright energy of spring, expressed through soft pastel tones and lightweight fabrics suited for warmer days.
Silhouettes such as Nehru jacket sets and relaxed kurta ensembles form the foundation of the collection. Within these designs, craft techniques appear as delicate accents that bring a sense of artistry to the garments.
Colourful bead embellishments, abstract floral motifs, appliqué techniques, Kantha stitching, and French knot threadwork are thoughtfully integrated across the collection. These details echo the subtle beauty of spring flowers, adding dimension and character while maintaining a refined aesthetic.
“For this collection, we wanted the craftsmanship to feel almost like an extension of the season itself,” explains Chirag Sogani. “The detailing is inspired by the quiet appearance of blossoms in spring. It is delicate, expressive, and carefully balanced.”
Fabrics That Complement Craft
The fabric choices in the collection further support this approach. Soft linen and silk serve as the primary materials, allowing the garments to remain breathable while retaining a sense of elegance.
Linen provides a natural texture that enhances the handcrafted details, while silk introduces a subtle sheen that elevates the overall look. Together, these fabrics create garments that feel both comfortable and polished.
According to Chirag Sogani, fabric plays a critical role in ensuring that craftsmanship feels effortless. “When the base fabric is light and breathable, the craft details naturally integrate into the garment. The idea is to create pieces that feel refined but still easy to wear.”
Craft as a Modern Expression
The integration of craft techniques into contemporary menswear reflects a broader evolution in fashion. Rather than viewing craft as something traditional or ceremonial, designers are now positioning it as a modern form of expression.
Subtle embroidery, textured embellishments, and hand finished details allow garments to carry individuality and narrative without losing their versatility.
A Balance of Heritage and Modernity
For brands like Plyene, this balance between heritage craftsmanship and modern design lies at the core of their creative philosophy. By combining traditional techniques with contemporary silhouettes, the brand presents a wardrobe that feels both rooted and forward looking.
As menswear continues to evolve, craft techniques are likely to play an increasingly important role in shaping the future of design. They bring authenticity, texture, and cultural richness to garments that might otherwise remain purely functional.
In this new landscape, craftsmanship is not simply a decorative addition. It is a defining element of modern menswear, offering a deeper connection between clothing, culture, and the individual who wears it.
