Mumbai, June 02, 2025: Kotak Mahindra Life Insurance Company Ltd. (Kotak Life), the official insurance partner of Royal Challengers Bengaluru (RCB), has launched #HauslaBadhao—an initiative aimed at raising awareness about the growing risk of critical illnesses and the importance of financial preparedness to overcome them.
This initiative stems from a powerful truth—when critical illness strikes, it impacts an individual’s financial stability and shakes the hausla (courage) of the entire family. In such situations, families are often forced to dip into savings, take loans, pause long-term goals and make difficult sacrifices.
Kotak Life’s Critical Illness Rider provides crucial financial support during these challenging times, helping families maintain their hausla when they need it most.
In India, the prevalence of critical illness and medical costs is on the rise:
· One in nine Indians are likely to develop cancer in their lifetime2
· 1 in 4 deaths in India is caused by cardiovascular disease3
· Healthcare costs in India are rising by 14% annually, with 62% paid out-of-pocket and 23% covered through borrowings4
#HauslaBadhao is rooted in the belief that while health challenges are often unavoidable, financial preparedness empowers families with the courage to fight back. Through this initiative, Kotak Life and RCB empower Indians with protection through Kotak Life’s Critical Illness Rider1, delivering crucial financial support during medical emergencies.
Ashish Nair, CMO and Head – Customer Value Management and Health Tech, Kotak Mahindra Life Insurance, said: “Every dream begins with hope. But not every journey goes as planned. Just like in cricket, an unexpected delivery can change the game of life. #HauslaBadhao represents our commitment to equipping Indians with financial tools to face any of life’s uncertainties that come their way. Kotak Life offers a Critical Illness Rider with most of its policies at an affordable cost, providing added protection when one needs it the most”.
Rajesh V Menon, COO, RCB, said: Our partnership with Kotak Life is driven by a shared belief—that preparedness builds resilience. We are proud to support an initiative that encourages Indians to take control of their future by being financially prepared to fight critical illnesses.”