June 30: This year on World Biryani Day, Behrouz Biryani, the premier royal biryani brand of Rebel Foods, joins hands with Daawat, one of the most loved premium basmati rice brands of India, to launch Daawat–e–Behrouz, a unique period celebration that blends together the royalty of culinary art and biryani rice. From 27th June to 5th July 2026, this special limited-edition collection offers you Behrouz Biryani with premium Daawat Biryani Rice, using the long-grained basmati rice along with 23 aromatic shahi masalas and slow dum cooking techniques to bring to you an ultimate royal biryani experience.
The partnership is a celebration of the everlasting affinity of Indians towards biryani, which focuses on the importance of quality ingredients and the art of culinary skills. The campaign on Daawat World Biryani Day will unfold from 27th June to 5th July 2026 via digital mediums with the help of storytelling, creator collaborations, website and app integration, and menu communication, inviting customers to celebrate every occasion with a shahi daawat.
Commenting on this, Nishant Kedia, Chief Marketing Officer, Rebel Foods said,
“At Behrouz Biryani, we craft every biryani so that you can relish the authentic royal experience and it all begins with the selection of the finest ingredients. The collaboration between the two companies, with their unyielding passion for quality and craftsmanship, will create a unique experience with our consumers through Daawat–e–Behrouz. For Daawat World Biryani Day, we wanted to celebrate with our consumers by giving them the most royal experience where they can have the finest Daawat rice, flavors and the authentic Behrouz experience.”
As a part of the campaign, Behrouz Biryani will also launch an influencer-based campaign with more than 100 macro and micro influencers. While the macro influencers will focus on culinary expertise, product craftsmanship, and premium offerings of Behrouz, the micro influencers will help us celebrate World Biryani Day in a manner that would highlight the use of Daawat Biryani Rice and the experience of the royal biryanis from Behrouz. The ‘Made with the Finest Daawat Biryani Rice’ campaign theme would be the key communication message.
Daawat–e–Behrouz combines the royal culinary legacy of Behrouz Biryani and Daawat‘s unparalleled expertise over premium biryani rice. It celebrates the unquenchable love for biryani